INCREASING THE EFFICIENCY OF ENTREPRENEURSHIP PROJECTS ON THE INTERNET DUE TO DIGITAL INNOVATIONS

Анотація

The article is devoted to the study of the application of digital tools for online business. Due to the COVID-2019 pandemic, a large number of entrepreneurs have been forced to digitally transform their businesses in various areas of activity. Consequently, such conditions have given impetus to the creation of e-business and virtual store, which are relevant today. The number of internet users is growing every minute, as the facts show. According to the data, there are about 30 million internet users worldwide. Therefore, the number of online sales is growing and will continue to grow. This article reviewed the online platforms through which online commerce is conducted and the marketing solutions that are effective for these online platforms. The paper also analyzed online orders of goods/services that were in demand in 2020-2021 by customers. The authors found that shoppers were not spending much more on goods/services, but simply resorted to a different form of shopping, finding a place where it was easy and convenient to go shopping online. The study has gained importance in tools to improve the state of online business using digital solutions. Among these was the creation of a virtual store, using which there is no need to go to a physical store, but buy and order goods/services through gadgets. The convenience of using such an innovative idea is reflected in the demand of customers who do not want to waste their time going to the store, but agree to buy goods online without even touching them. Based on the research, the authors created the algorithm to build the stages of successful operation of a virtual store, which makes it possible to obtain the most positive effect. Among the stages of this algorithm the authors predicted to empower staff through the creation of a digital workplace. They also identified the benefits of the digital workplace. According to the results of the analysis, it was found that the digital workplace satisfies the work requirements of both the management and the employee. The basics of the application of digital tools are shown on the example of a foreign company eBay, which founded this and created a virtual store. These digital innovations have a positive impact on the growth of the national and information economy and their further development.

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