The integration of digitalisation and social responsibility as a factor in achieving sustainable development

Анотація

The object of this research is the management of social responsibility in the context of digitalization and sustainable development. The problem to be solved is the stems from the lack of tools to assess the synergistic effect of combining digitalization and corporate social responsibility (CSR), as current approaches treat these factors in isolation, creating a gap in our understanding of them as factors influencing sustainable development. The paper describes the economic and social effects of digital transformations. An analysis of CSR transformations in the post-war period and during post-war reconstruction was conducted. It was noted that national business entities currently do not make sufficient use of existing production reserves when implementing sustainable development initiatives. The existence of a certain gap between the achieved digitization of nationwide processes and the business sector’s orientation towards responsible digitalization is substantiated. The paper identifies existing sustainability reserves and proposes measures to enhance social responsibility among entrepreneurs based on modern digital tools. The work was carried out using methods such as comparison and systematic evaluation of phenomena and processes, as well as methods of logical generalization. It has been demonstrated that the practical application of cloud computing and artificial intelligence for monitoring social and environmental data can serve as a significant operational resource for Ukrainian enterprises. It has been substantiated that the implementation of online transparency is a key factor in enhancing the trust of partners, investors and customers. The recommendations presented may be of practical significance to business entities and senior company managers when implementing CSR initiatives, and to regional and national government bodies when formulating digitalization strategies that take into account socio-environmental rules, regulations and standards.

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