Theoretical and methodological approaches to assessing the strategic potential of an enterprise

Анотація

The object of research is the strategic potential of enterprises as a basis for the formation of strategic plans, its structure, factors and reserves that contribute to increasing its level. The problem of assessing the strategic potential of enterprises forced to operate in difficult war conditions, characterized by rapid change and a high level of uncertainty of the external environment, is solved. The work contains the development of theoretical and methodological provisions, practical recommendations for the analysis of the strategic potential of an enterprise and the assessment of the effectiveness of its use by enterprises in modern conditions. The existing ones have been studied and the need for the application of new approaches to the development and assessment of the strategic potential of enterprises has been substantiated. A model for assessing the strategic potential of an enterprise has been formed. Such a model, unlike existing ones, allows taking into account the quantitative and qualitative parameters of its structural elements, as well as financial, labor, marketing, information, material and technical restrictions. Restrictions are imposed by the internal and external environment for the formation of the corresponding structural element of the strategic potential by the enterprise. A methodology for assessing the strategic potential of enterprises is proposed, which allows analyzing their resource provision and strategic opportunities to effectively function and develop in the long term. The parameters for assessing strategic potential are given, taking into account the complex and multifaceted structure of the indicator. A list of possible reserves for its increase is indicated, the application of which will allow reducing the strategic gap between the real and expected value of the strategic potential indicator. The results obtained can be useful in the practical activities of enterprises as a basis for developing and choosing a strategy, its assessment and adjustment.

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