EFFICIENCY OF COMMERCIALIZATION OF INTELLECTUAL-INNOVATIVE TECHNOLOGIES BASED ON PRICE AND COST CHARACTERISTICS

Анотація

Introduction. The article considers modern approaches to determining the economic efficiency of intellectual and innovative technologies, with an emphasis on methodological aspects of assessing their market value. A detailed analysis of price and cost characteristics allows enterprises to effectively integrate innovative solutions into their activities, ensuring long-term development and competitive advantage. Materials and methods. The authors used scientific publications and research of Ukrainian and foreign researchers, the results of their own research and the results of production and commercial activities of industrial enterprises. When conducting the study, economic and statistical methods were used to identify trends in the development of the intellectual and innovative market, a method of comparison to assess the effectiveness of price and cost indicators of innovative products of enterprises and organizations, a monographic method for collecting and generalization of information about the current state of the technological market, the method of analysis and synthesis for the study of literature sources and the formulation of conclusions, as well as the method of a systematic approach to take into account all interrelated factors that affect the solution of the problem. Results and discussion. Market assessment of the effectiveness of commercialization of intellectual and innovative technologies is an important stage in determining the success of their introduction to the market. It involves a comprehensive analysis of economic, technological and market aspects that affect the acceptance of innovations by consumers and the formation of their market value. The main components of the market assessment of the effectiveness of commercialization of intellectual and innovative technologies are defined. technological market; monitoring of the market reaction of consumers; profitability and payback of innovative technology; formation of pricing for innovative technology; assessment of the market potential of the technology; tools for market evaluation of innovations. Price and cost characteristics play a key role in determining the success of commercialization of intelligent and innovative technologies. They form the economic feasibility of introducing technology to the market, determine its attractiveness for consumers and ensure a competitive position. Price and cost characteristics are strategic tools in the process of commercialization of intellectual-innovative technologies. Their correct use allows you to achieve high efficiency, provide competitive advantages and contribute to long-term success in the market. Conclusions. The effectiveness of commercialization of intellectual and innovative technologies largely depends on the correct consideration of price and cost characteristics. Their careful study contributes to the growth of market share, increasing competitiveness and ensuring long-term economic benefits.

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