СтаттяЗовнішня публікація🌐 Ukrainian1 січня 2025 р.

CONSUMER PROTECTION IN ADVERTISING AND SMM: LEGAL ASPECTS OF USING COPYRIGHTED MATERIALS

Serhii YevdokimenkoOleksandr Sterlikov

Анотація

The article provides a comprehensive legal analysis of consumer protection in the field of advertising and SMM in the context of the use of copyright objects. The study focuses on defining the specific features of the consumer’s legal status within digital marketing communications, where content simultaneously functions as a tool of influence and an object of legal protection. The specifics of the use of textual, visual, and audiovisual materials in advertising activities are examined, taking into account the requirements of consumer protection legislation and intellectual property law.

Класифікація

Домен

Social Sciences

Галузь

Social SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting

Підгалузь

Political Science and International RelationsGeneral Economics, Econometrics and FinanceMarketing

Тема

Security, Politics, and Digital Transformation★Digital Transformation in LawCopyright and Intellectual Property

Ідентифікатори

DOI: 10.32752/1993-6788-2025-1-294-367-377

Рецензії (0)

Написати рецензію

Рецензій ще немає. Будьте першим!

Коментарі до статті

Коментарів ще немає

Увійдіть щоб залишити коментар

Схожі роботи

IMPLEMENTATION BY MEMBER STATES OF ARTICLES 15 AND 17 OF DIRECTIVE (EU) 2019/790 ON COPYRIGHT AND RELATED RIGHTS: CROSS-BORDER CHALLENGES AND IMPACT ON THE DIGITAL SINGLE MARKET

Схоже за: Security, Politics, and Digital Transformation · Digital Transformation in Law · Copyright and Intellectual Property

Application of artificial intelligence as a way of digitalizing the system of justice: legal, economic and social issues