Organizational and Economic Conditions of Development and Components of Market Success of Enterprises in the Context of Digitalization, Innovation and Socialization of the National Economy

Анотація

The aim of the article is to study the organizational and economic conditions of development and the components of market success of enterprises in the context of digitalization of the economy on the basis of the computed impact of significant attributes on the market success of different types of economic entities (large, medium, small and micro enterprises) in 2010 and 2022 using a multi-attribute model. The authors present the dynamics of changes in the market success of different types of economic entities in 2010–2022 under the influence of significant attributes according to the multi-attribute model. The article analyzes the current state of digital transformation in the context of regions of Ukraine. In 2023, we have a group of regions in which digital transformation has slowed down, namely: Sumy (?0.356), Zaporizhzhia (?0.081), Kherson (?0.184), Donetsk (?0.11), Odesa (?0.051), Cherkasy (?0.044) regions. Digitalization accelerated in Lviv (?0.092), Volyn (?0.111), Kyiv (?0.096), and Khmelnytskyi (?0.01) regions. Pursuing the goal of digital transformation of business processes in enterprises, there should be no gaps in innovation, as digital technologies are developing much faster than the government and public institutions can define and present policies to regulate digital technologies and use the benefits that technology brings to enterprises, businesses, individuals. The relevance of digitalization of the economy is substantiated. Digital business must become socialized due to flexibility to the needs of the client, quick response to his requests. A modern virtual business must be ready to produce goods and provide not only «today for tomorrow», but also «today for today» services. It is proposed to include the development of a new product and the expansion of the customer base to the effective organizational and economic conditions of business adaptation in the face of modern challenges. For a digital enterprise, expand the line of digital services to retain established customers but provide them with a wider range of digital services. The authors take the position that it is necessary to expand virtual business opportunities, namely the search for new markets through work on digital online platforms with round-the-clock consultations of managers.

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