ALGORITHM OF ANTI-CRISIS MANAGEMENT OF THE ENTERPRISE IN THE ECONOMY OF MINIMUM CONTACT

Анотація

Crisis events and processes caused by the outbreak of the COVID-2019 pandemic are one of the most important problems for today's economy. The article is not limited to classical concepts, but contains many new and modern, in particular, the paper explores the concept of "crisis management" and formed approaches to its implementation and application. The object of the study is the process of impact of crisis phenomena on the financial and economic condition of the enterprise. The subject of the study is the algorithm of crisis management of the enterprise in the economy of minimal contact, as an effective way to overcome financial and economic problems. The purpose of the study: is to develop recommendations and effective measures to prevent and overcome the main consequences of crisis phenomena and processes. In the process of performing scientific work the following general scientific and special research methods were used, in particular: analysis; synthesis; comparison; system approach; factor analysis; modeling. The practical significance of the obtained results lies in the proposal to implement a number of recommendations and measures for effective overcoming and future prevention of anti-crisis processes and the consequences of their impact on the economy. Objectives of the study: to investigate crisis phenomena and to consider the anti-crisis mechanism for their overcoming; to offer a set of basic anti-crisis measures to overcome the main problems of the industry and its enterprises and the consequences of working in extreme conditions. It is proved that the formation and implementation of anti-crisis management policy in the economy of minimal contact should be carried out at the following stages: comprehensive diagnostics of the external and internal environment of the enterprise: identification of the factors that caused the crisis; identifying the level of threat and the scale of the financial crisis; definition of the purpose and tasks of anti-crisis management; assessment of time constraints of the crisis management process; assessment of resource potential of crisis management; development of anti-crisis strategy; selection of methods and adequate tools for crisis management; evaluation of measures and selection of the most effective option; implementation of measures and monitoring of their impact on crisis phenomena; assessment of anti-crisis measures and making adjustments to anti-crisis policy; development and implementation of preventive measures to prevent a recurrence of the crisis.

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