STAKEHOLDER RELATIONSHIP MANAGEMENT IN SOCIAL PROJECTS BASED ON THE SHARED VALUE CREATION CONCEPT

Анотація

Abstract. The article examines the theoretical and practical aspects of stakeholder relationship management in social projects based on the concept of shared value creation. The relevance of applying the shared value concept as a modern approach to ensuring effective interaction among project participants and achieving long-term outcomes is substantiated. The specific features of shared value formation in the implementation of social projects are identified, and the role of key stakeholder groups in achieving social, organizational, and economic results is investigated. The main characteristics of the shared value concept are systematized, and its differences from traditional approaches to the implementation of social initiatives are determined. The principal stakeholder groups involved in social projects are generalized, and their contribution to the creation of shared value is defined. An organizational model of stakeholder relationship management in social projects is developed, which includes stakeholder identification, interest alignment, interaction coordination, resource sharing, results evaluation, and feedback mechanisms. The key organizational determinants of shared value creation are identified, including transparency, trust, communication, partnership, coordination of activities, and stakeholder participation in decision-making processes. It is substantiated that effective stakeholder relationship management contributes to improving the effectiveness of social projects, ensures the alignment of stakeholder interests, and creates the prerequisites for achieving sustainable development goals. The scientific novelty of the study lies in the development of an organizational model for managing stakeholder relationships in social projects based on the concept of shared value creation, which integrates partnership mechanisms and the formation of long-term outcomes for all project participants. Keywords: stakeholders, stakeholder management, social projects, social entrepreneurship, creating shared value, stakeholder engagement, sustainable development, project management, social value.

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