MARKETING AS A TOOL FOR THE DEVELOPMENT OF POTENTIAL OF SERVICE ACTIVITIES OF TERRITORIAL COMMUNITIES

Анотація

An indicator of the maturity of market relations of the country's economy is the level and quality of satisfaction of consumer needs, the importance of whose impact on producers of products or services tends to increase. The course of decentralization of power set by the Government of Ukraine adjusted the content of the established goals of the public administration system, thus ensuring the creation of preconditions for the introduction of a modern conceptual approach, which is traditionally called marketing in the commercial sphere. This circumstance highlights the need to adapt widely used marketing techniques to the provision of public services, in particular those produced by local communities. The article evaluates the possibilities of applying the elements of the marketing complex in the activities of the united territorial communities, in particular the specific features of the implementation of pricing, product, communication and distribution policies. The expediency of spreading the elements of marketing management in the practice of socio-economic activities of territorial communities in order to intensify it and ensure the competitiveness of the communities themselves is substantiated.

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