Digital transformation as an imperative for innovative development of business processes under martial law (Ukrainian experience)

Анотація

Digital transformation in business is becoming a key factor that determines the competitive advantage and viability of modern enterprises in the economic environment. The relevance of the study is of particular importance in light of the importance of ensuring the continuity of business processes in an unstable environment. The purpose of the study was to establish the theoretical, conceptual, and practical foundations of Ukraine’s digital transformation example under martial law and to develop recommendations for improving the development of digital transformation processes. The study employed a mixed-methods approach. The economic and statistical analysis, utilising techniques like data processing and comparative analysis, revealed Ukraine’s inconsistent performance in global digital competitiveness rankings, with areas for improvement identified in future readiness and technological integration. Qualitative methods such as analysis, synthesis, comparison, systematisation, grouping, induction, deduction, and generalisation facilitated a comprehensive understanding of the advantages, disadvantages, and challenges associated with digital transformation in Ukraine, including cybersecurity vulnerabilities and the digital divide. Specifically, the systematisation method allowed careful consideration of the main disadvantages and advantages of digital transformation. The grouping method enabled compiling international rankings based on different criteria over time to identify trends impacting competitiveness. It has been determined that resolving cybersecurity flaws needs to be a primary concern, particularly given the increased threats brought on by the ongoing armed war. Legislative changes, in particular, are thought to be crucial in fostering an atmosphere that is supportive of digital business transformation. It is stressed that knowledge transfer, access to cutting-edge technologies, and best practices in digital transformation can be facilitated via strategic relationships with global organisations, technology businesses, and academic institutions. The study provides practical recommendations for improving digital transformation and identifies the challenges that need to be addressed for the successful implementation of further digitalization strategies in Ukraine

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