FEATURES OF ADAPTIVE MANAGEMENT OF THE ENTERPRISE IN CONDITIONS OF CRISIS

Анотація

The article examines the features of adaptive management of the enterprise in crisis conditions. Structural changes in the country’s economy, market uncertainty and unpredictable operating conditions necessitate the use of new approaches to manage and the search for effective tools to adapt to current realities. In this context, the concept of adaptive management is especially important. The purpose of this article is a generalization of theoretical principles of adaptive management of the enterprise in the conditions crisis phenomena and development offers on the increase of its efficiency taking into account real and potential threats to business environment. It is determined that an important prerequisite for ensuring the survival and development of the enterprise in the long run is its ability to quickly adapt to new realities, changing the parameters of its operation. Different authors’ approaches to the interpretation of the essence of adaptive management of the enterprise are considered and his author’s vision is proposed. The generalization of the results of scientific research allowed determining the subject and object adaptive management, to characterize the main components of the mechanism of adaptive management. The structural and logical scheme of adaptive management of the enterprise in the conditions of crisis phenomena is constructed. The sequence of stages of the process of adaptive management of the enterprise is proposed. It is determined that the adaptive management system cannot be universal, because it is situational in nature. Its structure and purpose directly depends on changes in the external environment, their importance and the degree of impact on the results of the enterprise and so on. Adaptation to changing operating conditions involves changing the structure and parameters of management influence in response to changes in external factors or internal parameters of the object of management. It is substantiated that the determining criterion for the effectiveness of an adaptive management system is its ability to quickly generate effective management influence that corresponds to the dynamics of changes in the external and internal environment of the enterprise.

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