PUBLIC ADMINISTRATION STRATEGIZING BASED ON THE ASSESSMENT OF SOCIAL AND FINANCIAL AND ECONOMIC EFFICIENCY OF INNOVATION AND INVESTMENT ACTIVITIES OF TERRITORIAL COMMUNITIES OF UKRAINE

Анотація

The article examines the theoretical and practical principles of public administration strategizing based on the assessment of the social and financial and economic efficiency of innovation and investment activities of territorial communities of Ukraine. It is substantiated that in the conditions of decentralization, military challenges and post-war reconstruction, it is the strategic approach to management that becomes the key factor in ensuring sustainable development of communities. The study is based on the analysis of indicators of territorial communities, which made it possible to identify disparities in the levels of financial capacity, social stability and investment activity. It is established that some communities demonstrate a high level of financial capacity, while others are in a critical state. It is proven that urban communities usually have higher financial efficiency compared to settlement and rural ones, which indicates the need to develop targeted strategies to support vulnerable territories. Considerable attention is paid to the analysis of the role of innovation and investment activities, in particular the participation of communities in the implementation of reconstruction projects within the national recovery system, which ensures transparency, efficiency and accountability in the use of resources. The results of the study showed that communities with active economic activity and developed small businesses achieve a higher level of socio-economic development due to effective strategizing and attracting investments. The need to strengthen methodological approaches to assessing the effectiveness of innovation and investment processes as a tool for increasing the effectiveness of public administration is substantiated. It is concluded that strategizing public administration based on a comprehensive assessment of social and financial and economic efficiency should become the basis for forming a new model of development of territorial communities. Its implementation will contribute to increasing financial autonomy, attracting investments, increasing social stability and ensuring sustainable recovery of Ukraine.

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