DIGITAL TRANSFORMATION OF ENTERPRISES. PROBLEMS AND CRITERIA OF DIGITALIZATION

Анотація

Working on the examples of large companies, leaders in their market niches, and the ability of technologies, namely automation and the transition to modern software, to positively influence the efficiency, effectiveness, cost, and quality indicators of the company both among its competitors and within the organization and communications of its departments. Attention is focused on the preparatory process and planning of the transformation stage itself. General goals are singled out, which must be formed in advance. Errors that may occur in the process of digital business transformation at its various levels and stages are identified and analyzed. Examples are given of how it is possible, if not to get rid of, to reduce the negative effect of the transition to a new stage of development. The main categories of approaches to digitization, their pros, cons, and compromises that the management will have to make when choosing one or another option are analyzed. An analysis of the correlation of the concepts of digitalization and economy, software, and personnel management at the level of teams and departments is carried out. The issue of building an infrastructure for personnel training for a smoother transition and adaptation of all internal interactions is raised. A universal generalized basis of the construction plan with prescribed stages and expected results of the implementation of digital technologies is derived, which does not depend on the level of development of the company or individual team. Examples of correct metrics for retrospective analysis of achieved results are given.

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