Strategies for attracting foreign direct investment as a key factor in successful economic management

Анотація

Introduction. Direct foreign investments (DFI) have become the driving force of modern economic development, catalyzing the growth of productivity and competitiveness of countries. Various aspects of the impact of DFI on the economy are actively researched by scientists in Ukraine and around the world. This research evaluates the impact of DFI attraction strategies on the economic development of Eastern European countries, particularly Ukraine, and identifies optimal ways to improve the investment climate in the region. The purpose and objectives of the research are to assess the impact of strategies for attracting foreign direct investment (FDI) on the economic development of Eastern European countries, particularly Ukraine, and to identify optimal ways to improve the investment climate in the region. Method (methodology). The research is based on analysis of scientific literature, statistical data, as well as the author's own research. Results. The research results confirm that the investment climate in Eastern European countries has a variable and dynamic nature. The advantages and disadvantages that are important to consider when making investment decisions are analyzed. Based on this, specific recommendations are provided for optimizing investment policy at the national and regional levels, aimed at improving the investment climate and ensuring sustainable economic growth. Conclusions. The study vividly demonstrates the importance of implementing a systematic approach to improving the investment climate to attract private capital and promote sustainable economic growth. The main directions that deserve attention include strengthening political and economic stability, infrastructure development, tax policy improvement, simplification of bureaucratic procedures, and investment in education. These strategic actions have the potential not only to stimulate the investment potential of the region but also to create a favorable environment for enhancing competitiveness and efficient business operations. Accordingly, the recommendations outlined in the study serve as important guidelines for government and business structures aiming to achieve sustainable economic development at the national and regional levels.

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