Patterns and principles of building strategies and tactics for the development of innovative activities of enterprises on the basis of the activation of mentoring

Анотація

Introduction. In order to further invigorate European integration processes and increase the level of the innovative component of the national economy in the conditions of its recovery, it is necessary to ensure the proper level of management of innovative activities, which should be implemented in the conditions of the activation of mentoring. The processes of forming strategies and tactics for the development of innovative activities, which are related to the determination of prospects for its development in long-term periods and the formation of approaches to their implementation in the nearest periods of time, require careful attention. To ensure their effectiveness, attention should be paid to the principles of strategy formation and development tactics of innovative activity on the basis of the activation of mentoring. Purpose. To create a conceptual model of the formation of strategy and tactics for the development of innovative activity on the basis of the activation of mentoring and indicate the principles of its provision. Method (methodology). To achieve the goals, the article uses the methods of theoretical generalization, analysis and synthesis, comparison. Based on the analysis of the literature and its systematization, the scientific apparatus of the outlined problems was developed. Results. In order to increase the effectiveness of innovative activity, a conceptual model is formed in the article, that explains that strategic planning takes place on the basis of taking into account the relevant principles. Tactical planning is a logical continuation of strategic planning and involves the formation of tactical approaches to the implementation of the enterprise's strategy of innovative activity. At the same time, the principles of forming the tactics of innovative activity of enterprises are implemented. Simultaneously, mentoring, based on the relevant principles, involves the training of employees expediently based on the results of the formation of tactical approaches and strategic planning. The principles of building a strategy and tactics for the development of innovative activities of enterprises on the basis of the activation of mentoring include: purposefulness, systematicity, scientific validity, objectivity, effectiveness, economic efficiency, optimality, constant improvement.

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