FEATURES DEVELOPMENT AND MANAGEMENT OF THE EXPORT POTENTIAL IN SMALL AND MEDIUM-SIZED ENTERPRISES
Анотація
The formation of the export potential of small and medium-sized enterprises (SMEs) requires an understanding of the totality of factors and conditions that determine their motivation to participate in foreign economic activity and the ability to ensure its duration for a certain future. For three decades Ukraine has witnessed the passive participation of small and medium-sized businesses in export operations. This is due to a large number of problems that prevent small and medium-sized businesses from developing their export potential. The analysis methodology allows to determine the monovector, bivector and polyvector export potential. To activate small and medium-sized businesses in export operations, it is necessary to take a number of stimulating measures in different directions. In addition to the incentive policy, it is necessary to develop an optimal export strategy. Any enterprise can develop its own export potential in two directions: to increase the competitiveness of existing goods or to expand the range and geography of exports. When determining the directions of development of the foreign economic complex of the organization in the strategic plan, it is necessary to strive for the industrialization of exports and increasing the share of services and products of processing industries in it.
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