INVESTMENT AND INNOVATION PLATFORMS IN THE REGIONAL DEVELOPMENT BUSINESS ANALYTICS SYSTEM

Анотація

The article is dedicated to researching the role of investment and innovation platforms as a key business analytics tool for regional development. The purpose of the work is to substantiate their functions in overcoming fragmentation and creating a unified ecosystem for business, government, researchers, and investors. The research shows that such platforms function as a «single window» and a «digital hub», uniting funding sources, infrastructure, and digital tools. Key advantages are analyzed: stimulating technology transfer, increasing SME productivity, reducing risks for investors, and providing the government with real data for policy shaping. Using the examples of Diia.Business, Start-Up Nation Central, it is proven that platforms are the basis for the modernization of existing enterprises and economic stability in post-war recovery. It should be emphasized that such a platform is not limited to fostering the creation of new high-tech startups. Equally, if not more, significant is its contribution to the modernization of existing small and medium-sized enterprises, which constitute the foundation of the regional economy. Through this unified platform, everyday entrepreneurs - for instance, in the manufacturing or service sectors - can obtain genuine, practical access to digital technologies rather than merely theoretical knowledge. They can implement cloud services, CRM systems, big data analytics, or even artificial intelligence, all of which directly enhance productivity. This digital integration is also crucial for expanding into international markets, as the platform equips small and medium-sized enterprises with ready-to-use tools for e-commerce and digital marketing. Moreover, within the current Ukrainian context, such a platform represents a cornerstone of regional economic

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