FACTORS OF UKRAINIANS’ CONFIDENCE IN THE NATIONAL AND FOREIGN CURRENCIES: ASPECT OF BEHAVIOUR

Анотація

Introduction. Customers of financial services react to economical conjuncture by behaviour, which can indicate the confidence both in own national currency and bank system in whole. The factor of hryvnia domination in national economy that is an official national currency remains relevant. On the one hand, when volume of the foreign currency rises sharply in the market or savings, then it means not only failure of trust to hryvnia but also the hidden economy dollarization. It causes the plunge of hryvnia value, inflation, and other crisis symptoms. On the other hand, behaviour of financial services customers can be not only the response but also the factor that effects the economic development. Purpose. The article aims to analyse factors that form Ukrainian household preferences in choosing type of currency for saving money on the bank accounts; to investigate factors that affect general behaviour of depositors during the period from January 2006 to November 2017. Method (methodology). Dynamic rows comparison in comparable currencies for the analysis of changes in gross domestic product per capita is used in the research. Such indicators as average salary per one full-time employee, foreign currency deposits, dollarization level, regression coefficients are analysed in compared rates of currencies to have relevant results about household behaviour. Graphical method is used to demonstrate the results of analysis. Results. The trend of declining of household deposits in all types of currencies since 2014 has been analysed. Low cost of hryvnia has pushed households to put money on deposits in stable foreign currencies. However, the recession tendencies have been observed even in the volumes of deposits in stable currencies. Changes in income level of the population have become the main course of deposits fluctuations.

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