INSTITUTIONAL IMPERATIVES OF STRATEGIC DEVELOPMENT TOOLS FOR AIRCRAFT BUSINESS MODELS

Анотація

The article is devoted to the issues of structuring the content of the understanding of "instrumental support of the process of strategic development of the business model of airlines" to identify the content, objective, methodological and instrumental content of this process, which is an important core of revival, operation and development of airlines in terms of transformational processes in the economy. The author connects the imperatives of content of the process in a single outline, which includes: methodological, functional, economic; social, organizational, legal and informational content of the process of ensuring the process of strategic development of the business model of airlines. The objective content of the process is represented by economic systems and strategic management business processes. In turn, the methodological content combines a number of proposed principles, methods and tools for managing the strategic development of airlines. Applied content, according to the author, is expressed by the cumulative and synergistic effects of using the proposed tools in the process of strategic management of the business model of the airline. The author considers the instrumental support of the process of strategic development of the airline business model through a system of organizational-economic, analytical-diagnostic and control-monitoring tools, which are designed to comprehensively ensure the effective development of the airline in the market in the long run. The author's model is based on two imperatives, first, the objects of strategic development management are determined by the direct composition of economic systems in accordance with functional and structural approaches; secondly, the objects of strategic management are reflected as specific phenomena and processes that are formed and implemented within the strategic cycle of management of business models of airlines. The article notes that the use of the proposed tools can ensure the strategic development of airlines, but should take into account a number of features inherent in different stages of the strategic management process, which will use appropriate analytical tools in managing the business model of the airline.

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