FEATURES OF MANAGEMENT OF SCALPING OF IT COMPANIES' ACTIVITIES ON THE BASIS OF DIGITAL TRANSFORMATION
Анотація
The theoretical foundations and applied aspects of managing the scaling of IT companies based on digital transformation are studied. It is substantiated that in the conditions of accelerated development of the digital economy, scaling of IT companies' business models is a key prerequisite for ensuring sustainable growth, increasing competitiveness and adapting to technological changes. The substantive characteristics of digital transformation as a strategic tool for managing the growth of IT companies through process automation, business platformization, the use of cloud technologies, data analytics and artificial intelligence are determined. The basic principles of scaling IT companies are studied, the factors influencing the effectiveness of this process are analyzed, and strategic directions for its optimization are also determined. Approaches to managing the scaling of IT companies based on digital mechanisms aimed at ensuring operational flexibility, sustainability and innovative development are identified. Keywords: IT companies, scaling, digital transformation, digital platforms, business model, innovative development, management.
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