UKRAINE’S EXPORT POTENTIAL: NEW MARKETS AND BARRIERS

Анотація

The relevance of the topic is due to the strengthening of imbalances in Ukraine’s foreign trade and the growth of barriers that hinder the realization of its export potential in the context of global economic and security challenges. The purpose of the article is to assess the current state of Ukraine’s export activity, identify key barriers to entering new markets, and substantiate directions for increasing the competitiveness of Ukrainian exporters. The research methodology is based on the use of statistical analysis of foreign trade indicators for 2016–2025, comparative analysis of the commodity and geographical structure of exports, structural and logical classification of barriers, content analysis of international analytical reports, as well as economic and analytical methods to assess the impact of global trends on Ukrainian exports. The study found that Ukraine faces significant logistical, energy, institutional, technical, and financial constraints that have deepened as a result of the war, the destruction of infrastructure, and changes in the global economy. A sharp drop in physical export volumes, an aggravation of the negative trade balance, a decrease in supplies of agricultural and mineral products were identified, while segments with growth potential were identified – mechanical engineering, metallurgy, livestock and grain products. The unique result is a comprehensive classification of barriers to entry into foreign markets, covering both internal and external factors, and an integrated analysis of export development prospects in the post-war period. The practical significance of the study lies in the possibility of using the results obtained to form state export policy, develop enterprise support programs, determine priority areas of investment, improve logistics and regulatory infrastructure, and prepare strategies for Ukrainian businesses to enter new markets.

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