SOCIAL RESPONSIBILITY OF INSURANCE BUSINESS IN THE SOCIAL PROTECTION SYSTEM OF THE POPULATION

Анотація

The article provides a theoretical and methodological understanding of the social responsibility of the insurance business as an effective tool and at the same time an integral institutional element of the social protection system of the population. The relevance of the study is due to the growth of social risks, the limited financial resources of state social security systems and the strengthening of the role of the private sector in achieving the Sustainable Development Goals. Based on the systematization of domestic and foreign scientific approaches, the evolution of the concept of social responsibility of business is analyzed and a scientific gap in the interpretation of insurance companies as participants in the social protection system is identified. It is substantiated that the social responsibility of the insurer is an inherent characteristic of its activities, due to the economic nature of insurance as a mechanism for managing social risks. The key areas of participation of insurance companies in the implementation of the social protection function are identified, in particular through traditional and innovative types of insurance, microinsurance, preventive measures, ESG investment and corporate social initiatives. It is proven that the integration of socially responsible practices into the activities of the insurance sector contributes to reducing the social vulnerability of households, increasing financial inclusion and forming sustainable models of social development. The results of the study form a theoretical basis for further development of mechanisms for integrating the insurance business into the national architecture of social protection of the population.

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