THE PROCESS MANAGEMENT OF ENSURING THE ENTERPRISE COMPETITIVENESS IN THE CONDITIONS OF ECONOMIC PROCESSES INFORMATIZATION

Анотація

Abstract. The purpose of the research is to develop a mechanism of process management of ensuring the enterprise competitiveness of the enterprise in terms of the economic processes informatization. The following general scientific and applied research methods were used in the research process: analysis and synthesis, deduction and induction were used in the process management of determining the methodological basis of the process management of ensuring the enterprise competitiveness; systematization and generalization in the process of clarifying the purpose, object and subject of the process management of ensuring the enterprise competitiveness; the method of abstraction and formalization — to substantiate the conceptual provisions of the process management mechanism of ensuring the enterprise competitiveness in terms of the economic processes informatization; monographic methods — for in-depth study of the tasks; abstract-logical methods — for theoretical generalization of research results and formulation of conclusions and suggestions. The suggested mechanism for the process management of ensuring the enterprise competitiveness in terms of the economic processes informatization allows to determine the level of resource potential and a better choice of the optimal competitive strategy of the enterprise development, and decision making will more precisely justify specific measures to strengthen the market position. The practical significance of the study is, first of all, to build a scheme for the process management of ensuring the enterprise competitiveness of in terms of the economic processes informatization, which creates prerequisites for a responsible and sound policy to improve the management of competitiveness. Originality lies in substantiating the structural elements of the process management of ensuring the competitiveness of the enterprise in terms of the economic processes informatization that affect and determine measures to improve the management of the enterprise competitiveness, which combines the study of active business processes, financial support and information support. Keywords: mechanism, potential, management functions, management principles, competitiveness, resource potential, competitive strategies. Formulas: 0; fig.: 3; tabl.: 0; bibl.: 23.

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