JUSTIFICATION OF THE NECESSITY OF DEVELOPING A STRATEGY FOR INNOVATIVE DEVELOPMENT OF THE ENTERPRISE
Анотація
The paper proposes a scientific approach to determining the need to develop a strategy for innovative development of the enterprise. Effective management of innovative activity of the enterprise is impossible without understanding the essence, methodology and principles of strategic management of innovative development of the enterprise. This necessitates the study of basic principles, approaches, the correct understanding of which contributes to the effective strategic management of the enterprise, coordination of its efforts to achieve high rates of innovative development. It is noted that the development of innovation in the enterprise is impossible without the developed innovation strategy, which is an important component of the overall strategy of enterprise development. In view of this, there is the need to develop a strategy for innovative development of the enterprise which will significantly increase the competitiveness of the enterprise and the ability to enter new spaces.
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