SUBSTANTIATION OF INDICATORS FOR ASSESSING BUSINESS SUPPORT PROGRAMS IN UKRAINIAN CITIES

Анотація

The necessity of quantitative assessment of the degree of city programs implementation to support the development of entrepreneurship in order to ensure the economic development of Ukrainian cities is substantiated. A comparative analysis of business development support programs developed in Lviv and Kharkiv has been implemented and identified their common features, differences and features of the formulation of business support areas, which allowed to assess the priorities of program developers in this area. It was found that in Lviv the development of entrepreneurship is largely focused on entrepreneurial training and support of producers, while for the city of Kharkiv the priorities are information support of entrepreneurial activity and support of industrial enterprises. The tasks contained in programs to support entrepreneurship is also classified in the paper, depending on the possibility of quantitative assessment of the implementation results. For those that can’t be evaluated with quantitative methods, it is proposed to use expert evaluation techniques. In cases the task completion involves the presence or absence of specific results (information resources, sites, specialized services etc.) the dual assessment method is recommended for the assessment of city programs of entrepreneurial support and development. Recommendations for the selection and definition of indicators to assess the implementation of measures contained in programs developed in Lviv and Kharkiv to support business development have also been formulated. Particular attention is paid to determining the planned number of representatives of the target groups on which the measures to support entrepreneurship are focused. Recommendations for determining the integrated indicator of entrepreneurship support as a general criterion that allows to assess the degree of relevant programs implementation at the city level have been formed. The results of the article can be used to assess the level of urban programs implementation to ensure business development with further improvement of these programs.

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