LOGISTICS STRATEGY OF AN ENTERPRISE IN AN UNSTABLE MARKET ENVIRONMENT

Анотація

The article explores the theoretical and practical aspects of the formation of an enterprise's logistics strategy in an unstable market environment. It is determined that the current stage of economic development is characterized by a high level of competition, rapid changes in consumer demand, instability of international markets, disruption of supply chains and an increase in the impact of external risks on the activities of business entities. Under such conditions, an effective logistics strategy becomes an important element in ensuring the stability of the enterprise's functioning and maintaining its competitive positions. It is substantiated that the logistics strategy should be an integrated component of the overall system of strategic management of the enterprise and take into account the peculiarities of the internal and external environment. The work reveals the importance of logistics as a tool for optimizing material, information and financial flows, as well as increasing the efficiency of enterprise resource management. Particular attention is paid to the impact of digitalization on the development of logistics systems. The role of modern information technologies, process automation, electronic document management and analytical systems in increasing the efficiency of logistics management is determined. The importance of optimizing transport processes, inventory management and developing partnerships with suppliers in ensuring the continuity of the enterprise's functioning is considered. It is proved that flexibility, adaptability and the ability to quickly restructure logistics processes are important conditions for the effective operation of the enterprise in an unstable market environment. It is concluded that the formation of a modern logistics strategy is a necessary prerequisite for increasing the competitiveness of the enterprise, optimizing costs and ensuring its long-term development in conditions of economic instability.

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