MAIN COMPONENTS IN THE STRUCTURE OF ECONOMIC POTENTIAL OF ENTERPRISES

Анотація

The main components in the structure of economic potential of enterprises are investigated in the article. It is established that the components of the economic potential of enterprises include everything related to the formation and development of enterprises. It is emphasized that the objective components, which are related to the material forms of economic potential of enterprises, will be consumed and reproduced in various forms in the process of formation and operation. These will include, first of all, production potential, innovation potential, investment potential, reproduction potential. It is outlined that the subjective components of the economic potential of enterprises also include improvements in the field of scientific and technical potential, management potential, the potential of the organizational structure and management structure, marketing potential. Subjective formation of components is associated with their social form of detection. They are not intended for consumption, but are formed for the preconditions, namely, factors of general economic, general economic and social ones, consumption rationality of objective components. This may indicate that there are also subjective components of the potential of enterprises, which by their influence on the development of the main factors of production and the effectiveness of the economic system, according to the complexity of the latter and their environmental characteristics, will be decisive. The basis of the economic potential of business entities and the basis for the formation of innovation and investment potential of agricultural enterprises is the production potential of business entities. The production potential of enterprises is represented by a system of interdependent components that can perform various functions in the processes of ensuring the production of goods, as well as achieving other goals for continuous and competitive development of enterprises. It should be noted that only those enterprises that have the potential to develop their financial and economic activities will survive the crisis. In modern conditions, the success of each enterprise largely depends on how effectively its potential is used. Keywords: economic potential, structure components of economic potential, potential of enterprises.

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