MODERNIZATION AND REFORMATIZATION OF THE ARCHITECTURE OF COMMUNICATION INTERACTIONS IN ORGANIZATIONS UNDER THE INFLUENCE OF DIGITAL TRANSFORMATIONS

Анотація

The article states that the reformatting of the architectonics of communication interactions in Ukrainian organizations is an inevitable consequence of digital transformations and globalization processes, as traditional hierarchical models of communication interactions are gradually losing their effectiveness, giving way to networked, integrated and flexible systems that ensure the speed, transparency and adaptability of information flows. The identified shortcomings of communication interactions in organizations (fragmentation of communication platforms, low digital literacy of personnel, weak culture of openness and trust) allowed us to substantiate the goal, priority areas and key tasks of modernization and reformatting the architectonics of communication interactions for modern organizations under the influence of digital transformations. Thus, the goal of modernizing and reformatting the architecture of communication interactions under the influence of digital transformations should be: building an integrated, transparent and adaptive communications system that ensures management efficiency, innovation and competitiveness of organizations. Five priority areas have been identified: integration of digital platforms; transition from hierarchical to network communication management models; formation of a communication culture of openness and trust; development of the organization's digital maturity; development and implementation of communication strategies. The implementation of these areas and tasks opens up wide benefits for organizations, in particular: increasing management efficiency, increasing trust and motivation, developing innovation and competitiveness. At the same time, it is emphasized that they are accompanied by acute risks (cyber threats, resistance to change, uneven digital transformation) that require attention and systemic management. Thus, the modernization and reformatting of the architecture of communication interactions in the context of digital transformations is of strategic importance for Ukrainian organizations. It forms a scientific and practical basis for creating sustainable, transparent and innovative communication interactions that ensure the effectiveness of management and the integration of organizations into the global digital space.

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