The axiological potential of the holiday in the development of the collective memory

Анотація

The axiological potential of the holiday is uncovered in the article not as the form of the collective memory because of as the integral part of the culture which is appeared with the formation of the human society and it is accompanied it during all history. The holiday is not so the form as the content component of the culture which presents the values and the meanings of each epoch. At one time it forms the socio-cultural space, and it functions in it. This uninterrupted process provides the permanent actuality of the holiday for the society. Base upon on the heuristic potential of the cultural memory which is arisen as the uninterrupted process of the accumulation, the reproduction and the creation of the human knowledge about its cultural identity, the authors uncover the potentiality of the holiday as the cultural practice which does the functions of the cultural integration, the consolidation of the society and it is the way of the broadcasting, the presentation, the creation and the existence of the meaningful for the particular cultural community’s meanings and the values. The reasons of the incomplete deployment of the axiological potential of the holiday in the social reality are analyzed and the conditions of the fixed holiday in the public consciousness are determined. It is proved the necessity of the providing of the historical and the cultural heredity of the traditions, "embedded" in the mechanism of the collective identification, the value-semantic communication, etc. Each new social formation tries to unite its members. For this purpose, the system of the historical mythologies is created which will establish the heredity and it will define the limits of the new society. As a result, the sacralization of the list of the holidays is occurred which begins to perceive as the integral element of the preservation of the collective identity. The fixing of the holiday is not only in the official calendar, but above all in the social consciousness, it will be possible only under conditions if it is provided the historical and the cultural heredity, which is supported by the traditions, in the other hand, the semantic content of the holiday will be lost. The holidays without support in the cultural memory do not get definition and cannot be considered as the holidays in the full measure of this concept, which includes not only the external design, the rituals, the ceremonies, the traditions of the celebration, and, above all, the reflexive and the emotional reproduction of the event as socially meaningful. The success of the beginnings and the preservation of each holidays are directly related to its "embedded" in the mechanism of the collective modern identification.

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