BUSINESS PROCESS TRANSFORMATION IN INNOVATION MANAGEMENT UNDER CONDITIONS OF DIGITALIZATION AND SUSTAINABLE DEVELOPMENT

Анотація

This article examines the theoretical foundations and practical aspects of business process transformation within an enterprise’s innovation management system in the context of digitalization and sustainable development. It is argued that modern digital transformation processes are significantly changing approaches to innovation management, facilitating the transition from traditional hierarchical management models to open, platform-based, and data-driven systems. Based on an analysis of contemporary scientific approaches, the role of business process transformation within the innovation management system is clarified, and its function as a strategic tool for enterprises to adapt to dynamic external changes is defined. A four-level hierarchy of concepts of digital change is considered, which includes digitization, digitalization, digital transformation, and digital business transformation. An integrative three-level model of business process transformation within the innovation management system is proposed, covering the strategic, operational, and value levels. It is determined that at the strategic level, transformation is linked to business model re-engineering, the transformation of operational processes, and the rethinking of customer experience. At the operational level, the key areas are automation, the intellectualization of business processes, the development of process flexibility, and the implementation of responsible automation principles. At the value level, transformation ensures the alignment of the economic, social, and environmental outcomes of the enterprise’s activities. A mechanism has been developed to transform business processes within the innovation management system, encompassing assessment of the current state, strategic planning, operational implementation, and monitoring of results. The practical significance of the proposed provisions lies in their potential to establish a digitally oriented innovation management system that enhances the enterprise’s competitiveness and advances sustainable development goals. Keywords: innovation, innovation management, business processes, business process transformation, digitalization, digital transformation, sustainable development.

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