ІншеЗовнішня публікація1 січня 2019 р.

Problems and prospects of development of intermediary business in Ukraine

Olena GromovaAlla DerhousovaTetiana GlushenkoDaria Biletska

Анотація

The article deals with the problem of identification and search of the future-oriented directions of intermediary business development in Ukraine in the conditions of transformation processes in the national economy. The article describes the essence of trade and intermediary activity, outlines the main components and represents the content of trade and intermediary transactions. On the basis of the general analysis of theoretical and practical works on the implementation of trade and intermediary activities, the main problems that impede the development of intermediary business in Ukraine are identified. It is noted that it is expedient to use the formulated signs and principles for the organization of trade and intermediary activities. The prospects of using the newest marketing tools (neuromarketing) in the trade-intermediary business are described. It is noted that it is necessary to improve the normative base, that now inhibits the development of trade and intermediary activities.

Класифікація

Домен

Social SciencesPhysical Sciences

Галузь

Economics, Econometrics and FinanceEnvironmental Science

Підгалузь

General Economics, Econometrics and FinanceManagement, Monitoring, Policy and LawEconomics and Econometrics

Тема

★Economic Issues in UkraineBusiness and Economic DevelopmentEconomic and Business Development Strategies

Ідентифікатори

DOI: 10.1051/shsconf/20196706020

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