DIGITAL TRANSFORMATION OF BUSINESS IN UKRAINE: CURRENT TRENDS, CHALLENGES AND PROSPECTS

Анотація

The paper examines the main trends in the global digital economy. The theoretical foundations of the digital transformation of business are considered. The indicators of digital transformation of large and small enterprises in the EU were studied. Ukraine's position in international “digital” rankings was studied; the gaps and weaknesses in Ukraine’s digital competitiveness were studied. The main indicators of digital transformation of Ukrainian enterprises are analyzed. The prospects for the further digital transformation of enterprises and directions for the development of the infrastructure supporting digital projects are shown. The main initiatives of the Ukrainian government and stakeholders in the development of the digital economy and digital transformation, the construction of ecosystems supporting ICT innovations and startups in Ukraine were studied. The factors influencing the acceleration of digital transformation of business, such as the development of the IT sector, the construction of a powerful infrastructure, the system of education and support for innovations and startups, have been thoroughly investigated. The main problems and directions of further development of the digital transformation of SMEs in Ukraine have been determined.

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