Problems in Assessing Competitiveness of Enterprises as an Indicator of Strategic Development

Анотація

In the process of development of a market economy, scientists and researchers from around the world tried to systematize methods for assessing competitiveness and develop a universal classification of such approaches. In the course of the analysis of the scientific literature on the topic of the article and the results of previous studies, the authors summarized the approaches to assessing competitiveness and identified the main criteria for their further classification. A comparative analysis of competitiveness assessment models allows not only to identify and compare their strengths and weaknesses but also to build a combination of methods to enhance the existing advantages of the models and negate their shortcomings. This process makes it possible to improve the assessment methods and use the achievements of scientists in the field of economics, management, and related fields. The authors have analyzed the methods for assessing competitiveness, and suggested ways to address the shortcomings of the above-mentioned methods for assessing competitiveness. The paper presents an approach to the use of combined assessment methods and their formalization.

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