ENVIRONMENTAL RESPONSIBILITY AND COMPETITIVENESS OF SHIPPING COMPANIES

Анотація

The article examines the impact of environmental responsibility on enhancing the competitiveness of shipping companies under conditions of globalization and tightening international environmental regulations. It explores key directions for implementing ecological standards in maritime transport, including the reduction of greenhouse gas emissions, fleet modernization, the use of alternative fuels, and the development of energy-efficient management systems. The study highlights the economic benefits of environmental initiatives, such as lower operational costs, improved market reputation, enhanced access to green financial instruments, and stronger partnerships with cargo owners. Special attention is given to the role of international institutions, particularly the IMO and the EU, which shape regulatory frameworks and encourage the transition of the industry toward a low-carbon development model. Based on comparative analysis, the research demonstrates that companies integrating environmental responsibility into their strategic management achieve higher competitiveness and better adaptability to market transformations. The article also provides practical recommendations for improving environmental policies within shipping companies and strengthening their positions in the global maritime transport market. The study confirms a fundamental paradigm shift: environmental responsibility has transformed from a reputational category into a strict economic imperative and a key factor of competitiveness, driven by «double pressure»– a combination of global IMO standards (EEDI, GFS) and regional EU market mechanisms (EU ETS, FuelEU Maritime).Analysis shows that this dual regulatory system acts as a market accelerator, making vessels with a high carbon footprint economically unviable and creating corresponding advantages for «green» operators. These advantages are multidimen-sional: financial access, market access, and operational advantage.

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