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METHODOLOGICAL ASPECTS OF TRAVEL & TOURISM COMPANIES' STRATEGIC ANALYSIS

Maksym MaksymyukORCID

Анотація

Article deals with methodological aspects of travel & tourism companies' strategic analysis. Two stages of the strategic analysis are described. In the external analysis it is recommended to use Porter's five forces analysis, Strategic group mapping, Critical success factor. List of external public sources is recommended for strategic analysis of macro environment of Travel & Tourism companies. Following internal analysis components are recommended: analysis of resources and competencies, value chain analysis, comparative analysis through financial analysis and benchmarking, analysis of products and their positions in the market.

Класифікація

Домен
Social SciencesPhysical Sciences
Галузь
Business, Management and AccountingEnvironmental ScienceEconomics, Econometrics and Finance
Підгалузь
Strategy and ManagementManagement, Monitoring, Policy and LawEconomics and Econometrics
Тема
Business Strategy and InnovationBusiness and Economic Development★Economic and Business Development Strategies

Ідентифікатори

DOI: 10.23856/2914

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