ANTI-CRISIS FINANCE MANAGEMENT: STRATEGIES AND TOOLS FOR OVERCOME CRISIS SITUATIONS

Анотація

In the article, anti-crisis financial management is singled out as a complex system aimed at preventive activities and active actions to overcome existing financial difficulties or minimize their negative impact. This approach includes interconnected elements of management aimed at using all management capabilities to ensure the stability and development of the company in crisis conditions. The main aspects of anti-crisis financial management include preventive measures, including a detailed analysis of internal strengths and weaknesses, risk assessment, risk management and the introduction of a set of measures to prevent a crisis, as well as active financial intervention to exit a crisis state through rehabilitation or restructuring. An important element is the diagnosis of the financial condition, which allows you to detect early signs of crisis phenomena, analyze market conditions, identify the causes and factors of the development of the crisis, and determine the optimal ways to overcome it. A significant role is also played by the enterprise's ability to self-heal at the expense of internal resources, which help to restore financial stability with minimal costs. It is justified that the anti-crisis management strategy is developed individually for each enterprise, taking into account its specifics, and may include both defensive tactics and offensive strategies, depending on the available opportunities for market expansion or attracting external financing. The basis of effective management is an understanding of the company's mission, a clear definition of its strategic goals and the development of an action plan that allows you to achieve the objectives, minimize risks and use the crisis as an opportunity for development and growth. The study offers a new conceptual model that integrates various aspects of crisis management, including prevention, risk identification, strategic planning and operational actions. This model allows for a systematic approach to solving crisis situations at the enterprise, taking into account its specifics and external environment.

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