KEY PROBLEMS OF DETERMINING AND REALIZING THE BUSINESS ENTITIES POTENTIAL
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The article investigates the main problems of determining and realizing the business entities potential. It has been proved that the government is interested in conducting a comprehensive assessment of the business entities potential in order to identify influential economic tools to increase the efficiency of their functioning and the possibility of building a rational strategy for the development of certain sectors of the Ukrainian economy. During the analysis of key problems of the business entities functioning, it has been proved that the determination of structural components of the potential, its forecasting and evaluation cause the greatest difficulties.
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