ENTERPRISE DEVELOPMENT STRATEGY IN A COMPETITIVE ENVIRONMENT FORMATION DIRECTIONS

Анотація

Theoretical bases for formation the development strategy at the enterprise in the terms of the competitive environment are studied in the article. Given the increasing instability of the political and socio-economic situation, active informatization of the business environment, the complexity of actions and desires of consumers and competitors, managers need to make significant efforts to stabilize the financial state of enterprises and maintain their competitiveness. For profitable activities, management have to respond quickly and adequately to changes in the market environment, as well as constantly improve and modernize the company's development strategy. Economic activity of JSC "Ukrgazvydobuvannya", which occupies a leading competitive position among other Ukrainian enterprises in the oil and gas industry was investigated by the authors. Probability indicators of the of bankruptcy of the company are calculated according to two models: E. Altman and O. Tereshchenko. Based on the results of calculations, it can be concluded that the company is attractive for investment and has a very favorable financial potential for further development. The company can continue to successfully carry out production, scientific, technical and research activities, forming a development strategy. The formation of a new strategy for the company's development should provide for a fundamental transformation of activities, which will maintain the position of the leader of the gas company in Ukraine. The company needs to transform the business into a more environmentally friendly, efficient and technological one, which will be guided by the strategy of ESG (Ecological, Social, Governance). The company should create new directions of business, introduce innovations and implement a program of digital transformation. Efficiency of management, efficiency of production and efficiency of investments should become the basic principles for the new strategy of the company. The directions of development of JSC "Ukrgazvydobuvannya" should become an integral part of the integrated energy strategy and socio-economic modernization of post-war Ukraine. It will be based on dynamic economic growth, rational and efficient use of national resource potential, as well as will promote the earliest possible integration of our country into the European economic and political space.

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