Менеджмент цифрових платформ у формуванні інвестиційних стратегій домогосподарств
Анотація
This conference paper explores the role of digital platforms in the formation of household investment strategies in the context of financial digitalization. The study examines the impact of fintech ecosystems, online investment services, mobile applications, and digital financial instruments on investment decision-making, financial inclusion, and the transformation of household financial behavior. Special attention is devoted to the integration of digital technologies into personal investment management, risk diversification, and the development of sustainable investment models under conditions of economic uncertainty and digital transformation. The paper was presented at the XXI International Academic Professional Conference “Modern Problems of Management”, held at the State University “Kyiv Aviation Institute”, Kyiv, Ukraine, on October 25, 2025.
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