The problems in the development of public broadcasting in the polycultural borderland Region of Ukraine

Анотація

The paper discusses the main challenges faced by the implementation and development of Public television (Ukrainian: Suspilne telebachennia) in the polycultural borderland of Ukraine (Transcarpathia), considering national peculiarities. The relevance of the research is due to the necessity of a detailed analysis of the organizational and developmental processes of the Transcarpathian Public television, the development forecast, and the search for opportunities and new decisions accounting for the factors that determine its uniqueness. Were used such methods: empirical (observation, description, measuring); theoretical (axiomatic, hypothetico-deductive); general methods (analysis, synthesis, comparison, generalization); unique methods, among which the most productive were the various types of analysis (thematic, genre, stylistic analysis). The given results of the research draw up strategies for the Transcarpathian television and its importance in the conditions of the polycultural region, considering its borderland location in connection with its historical-cultural, social-political peculiarity in the context of the rapid development of new media.

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