FORMATION OF A MANAGEMENT SYSTEM FOR A TOURISM ENTERPRISE BASED ON THE USE OF INNOVATIVE MARKETING TECHNOLOGIES
Анотація
This article deals with the formation of a management system for a tourism enterprise based on the use of innovative marketing technologies. Development and decision making in tourism marketing are accompanied by the use of techniques that take into account the conditions of uncertainty in business and the degree of risk. The latter can be significantly reduced by having reliable, sufficient, real, and timely information. The concept of marketing assumes that information is not a less important resource of the enterprise than finance and personnel. Thus, to ensure the successful operation of a tourist enterprise at all stages of its activity, marketing information is of paramount importance. Explanatory information makes it possible to formulate an idea of the factors and causes of a change in the management system. This makes that planned information is used in the development and decision-making process for goals, strategies and indeed marketing programs. The purpose of the article is to study the factors of influence of marketing on the management system of a company, as well as the vectors which may lead to the design of an enterprise's administrative structure using marketing technologies.
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