COMPETITIVENESS OF INDUSTRY AS A DIRECTION OF ECONOMIC POLICY

Анотація

The article considers aspects of increasing the competitiveness of industry on the basis of support of public authorities and combining in this direction the interests of all participants in the business environment. It is determined that priority directions of development of industry of the country and its regions are support of high-tech industries, search for opportunities for attracting international investment, improving the competitiveness of industrial products and developing a competitive environment. According to the author, today the successful activity of a separate industrial enterprise in the domestic and world markets shifts from the level of competitiveness of its products to the levels of competitiveness of the state, region, industry. At the same time, the state or region is the guarantor of creating attractive conditions for entrepreneurial activity and investment of capital, that determines the investment attractiveness of the enterprise and the measure of consumer loyalty. It is determined that the economic policy of the state in the conditions of strengthening of market relations is a system of measures of legislative, executive and controlling character, aimed at adapting the existing socio-economic system to the living conditions of a modern, dynamic society. The main objective of economic policy should be the development of a modern economic system. It is concluded that the current economic policy of the state in order to ensure the development of Ukraine’s competitiveness is to take into account such steps: harmonization of internal standards with international ones, creation of the same competitive conditions, development of human and intellectual capital, protection of property rights. However, in order to increase the efficiency of the management of the competitiveness of the industry of the regions of Ukraine, it is necessary to combine the interests of all participants in the business environment in this area.

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