Sustainably development of banking institution in the condition of macrofinancial instability and digital economy

Анотація

In the article, the issue of ensuring transformation of modern model of the banking institution within gradual implementation of the sustainable development concept is studied, which today is promising strategic direction for further operation of financial institutions. This was implemented considering modern realities in which banks operate, namely: periodic instability and digitalization of their work. To this end, a range of general and specific research methods were used: generalization and abstraction, content analysis, analysis, synthesis, systematization, grouping and logical generalization. Due to this, based on results of the analyzed features of economic activity of banking institutions, the essence of sustainable development of the banking institution was specified, and its characteristic features were identified. It was determined that quality of the external environment has important influence on formation of the sustainable development model of banking institutions. The essence of macrofinancial instability was investigated and prerequisites for its formation in modern conditions were determined. This allowed us to specify features of macrofinancial instability in the country and its impact on sustainable development of banking institutions. The role of digital technologies in ensuring this development was studied, which was carried out through the analysis of features using digital technologies by banking institutions, determining advantages of these technologies. Advantages of using digital technologies to ensure sustainable development of banking institutions were specified.

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