ORGANIZATIONAL AND ECONOMIC MECHANISMS AND INFORMATION TECHNOLOGIES IN THE MANAGEMENT OF INNOVATIVE ENTREPRENEURSHIP IN THE PARADIGM OF SMART ECONOMY

Анотація

The article examines the features of the formation and functioning of organizational and economic mechanisms for the management of innovative entrepreneurship in the paradigm of smart economy. It is substantiated that the modern conditions of the digital transformation of the economy necessitate the integration of information technologies into the business management system, which contributes to increasing the efficiency of innovation processes and the competitiveness of enterprises. The role of digital platforms, information and communication technologies and intelligent systems in ensuring effective management of innovation processes is analyzed. It is determined that organizational and economic mechanisms for the management of innovative entrepreneurship should combine institutional tools for supporting innovation activities, economic incentives for the development of enterprises and modern information technologies. Particular attention is paid to the formation of innovative ecosystems, cluster models of development and integration of enterprises into the digital economic environment. It is proven that the use of information technologies in the enterprise management system allows optimizing business processes, improving the quality of management decisions and ensuring effective interaction between participants in innovation activity. It is generalized that the development of organizational and economic mechanisms for managing innovative entrepreneurship in the smart economy paradigm creates the prerequisites for the formation of an intellectualized business environment, increasing the innovation potential of the economy and ensuring sustainable economic development.

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