The role of organizational culture in the implementation of the strategic change management mechanism at the enterprise

Анотація

Introduction. The study presents the identification of the place of organizational culture in the paradigm of modern management, which solves the practical problem of optimizing the mechanism of strategic change management at the enter-prise. The purpose of the article is to solve the practical problem of optimizing the mechanism of strategic change manage-ment at the enterprise in the paradigm of modern management. Results. The place of organizational culture in the mechanism of change management as a component of indirect fac-tors of influence of a strategic direction is defined. The essence of organizational culture is revealed through such compo-nents as a set of techniques and rules for solving problems of external adaptation and internal integration of employees, a set of the most important assumptions, a complex set of assumptions, a set of provisions, a set of basic beliefs, complex composi-tion of different assumptions and preconditions. The system-forming elements of organizational culture are considered: behavioral components, moral and ethical components, cognitive components, material components. Global and local goals of organizational culture formation, as well as tools for their implementation are identified. The relevance of adjusting the mission of the enterprise in accordance with the principles of social responsibility, which includes elements of external and internal corporate strategy. Conclusions. The peculiarities of the implementation of the organizational culture paradigm in the business envi-ronment of Ukraine are revealed, taking into account such characteristics as: legal nihilism, which led to the deformation of legal consciousness; attitude to the costs associated with the formation and maintenance of elements of organizational culture as unproductive; low level of awareness of the business role in social processes; uneven consideration of stakeholders inter-ests, lack of management skills in organizational culture in small and medium enterprises managers. Key words: organizational culture, strategic management, management mechanism, social responsibility of business.

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