METHODICAL APPROACHES TO THE CHOICE OF MARKETING STRATEGY FOR A MODERN UKRAINIAN BANK
Анотація
The article investigates methodological approaches to the choice of bank strategies in a competitive environment that is still increasing. The estimation of dynamic indicators performance of 20 Ukraine banks has been carried out. According to the results obtained, the strategies used by the banks from the analyzed sample have been determined. The recommendations for improvement of Ukraine banking have been given.
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