COMPREHENSIVE ASSESSMENT OF THE COMPANY’S COMPETITIVENESS
Анотація
The article is devoted to the development of methodological approaches to carry out a comprehensive assessment and analysis of the competitiveness of the enterprise. The relevance of the topic of research is due to the lack of a single generally accepted technique for its implementation in Ukraine at this time. The proposed method is based on a holistic hierarchical system of factors of competitiveness of the enterprise developed by T. Cono, thereby expanding the possibilities of assessing and analyzing the competitiveness of the enterprise. Among these factors: the market share that the company occupies, innovative potential, production and sales capacity of the enterprise, the company's strategy, the management potential, the main results of the enterprise. The focus on these factors made it possible to develop a methodology that is an effective tools not only in obtaining objective information to assess and analyze the competitiveness of the enterprise, but also to build an effective system of controlling it.
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