THE INTELLECTUAL POTENTIAL ECONOMIC ESSENCE AS AN OBJECT OF THE ENTERPRISE’S INNOVATIVE ACTIVITY MANAGEMENT

Анотація

The article examines the intellectual potential economic essence as an object of the enterprise’s innovative management in the of the knowledge-based economy formation. We studied the conditions that limit the development of economic system subjects intellectual potential. We note that in the context of substantiating the enterprise’s intellectual potential, we focuse attention on two aspects at the same time: the set of knowledge holders – people who are oriented towards cognitive and transformative activity, and the set of knowledge presented in material and technical forms. The study carries out periodization of scientific ideas development regarding intellectual potential. We substantiate modern approaches to the enterprise’s intellectual potential concept definition and highlight a number of differences that complicate the development of practical recommendations in the context of increasing the business entities competitive advantages in relation to other market participants.The study establishes a conceptual boundary regarding the categories of intellectual resources, intellectual capital, intellectual property and intellectual activity at the microeconomic level. We expand the classification of socio-economic factors that affect the modern enterprises intellectual potential reproduction and carry out the personal intellectual potential structuring in the context of human activity based on the enterprises’ innovative activity realities. We prove that each personal intellectual potential element is a set of possibilities, as a result of their interaction, a synergistic effect achievement. The inner nature of the intellectual potential reveales through the functions it performs. The study characterises intellectual potential levels in the context of the relationship with institutional and organizational structures and determines the main means influencing its formation and development. We developed a comprehensive methodological approach to the study of intellectual potential essence, taking into account the knowledge-based economy specifics.

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