SUBSTANTIATION OF PREREQUISITES FOR THE INTENSIFICATION OF INNOVATIVE AND INVESTMENT ACTIVITY IN THE FOOD INDUSTRY
Анотація
The article substantiates the need and prerequisites for intensifying innovation and investment in the food industry using economic and statistical analysis. The stimulants and destimulants of the intensification of innovation and investment activity of the food industry are identified. The stimulants for intensifying innovative activities include increasing profitability, stabilizing the USD exchange rate and increasing demand for food, and destimulants – reducing net profit or increasing losses, increasing the USD exchange rate due to the outflow of foreign investment and reducing the period of supply of orders for food production . A real possible level of additional net profit, a range of fluctuations in the USD exchange rate and changes in the period of supply with orders for food production, contributing to the intensification of innovation and investment in the food industry, were established.
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