Strategic response to modern challenges: adaptation of small and medium-sized IT companies in Ukraine
Анотація
The article analyzes modern challenges faced by small and medium-sized IT companies in Ukraine amid geopolitical instability, economic fluctuations, and rapid technological advancement. The author has compiled a list of external and internal environmental factors, based on which the impact of each factor on the companies' activities was assessed. Using this data, a SWOT matrix was developed, including strategies for each aspect: strengths, weaknesses, opportunities, and threats. The SWOT matrix enables the identification of the most effective adaptation strategies aimed at enhancing the resilience and competitiveness of Ukrainian IT companies in the global market.
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